Classic Blue: Pantone’s 2020 Color of the Year chosen for its constancy and confidence

This post is also available in: Italiano

This year to win the Pantone Color of the Year title is a reassuring “Classic Blue”!

PANTONE 19-4052 Classic Blue has taken the place of the beloved PANTONE Living Coral, PANTONE’s 2019 Color of the Year.
For over 20 years, the Pantone Color Institute has selected Pantone’s Color of the Year. Every year, the chosen color influences trends across sectors from
fashion to home furnishings, from industrial design to graphic design.

According to Pantone’s website:

“Each year, Pantone’s color experts comb the world looking for new color influences, by analysing all areas of design, from
technologies to materials, from entertainment industry to art, from sporting events to popular travel destinations.”

And this year, they’ve chosen PANTONE 19-4052. Leatrice Eiseman, Executive Director of the Pantone Color Institute, explains how they arrived at their
decision:

“We’re living in a time that requires trust and faith. It is this kind of constancy and confidence that is expressed by PANTONE 19-4052 Classic Blue, a solid and dependable blue hue we can always rely on.”

Blue is a classic color, one with elegance that will never fade from our daily life. We see it in everything from our clothing to our home furnishing to what we see when we look out the window. Just think of all the shades of sky we see each day. Or the hues of the oceans that give the Earth its nickname “the blue planet.”

Classic Blue is an elemental, reassuring color. It instills peace and tranquillity, and offers a sense of reassurance.
In 2020 PANTONE 19-4052 Classic Blue will influence the world around us, from fashion to interior design. It will try to capture the peacefulness we feel when we look at the sky or the sea. At least until next year.

Read more about PANTONE’S 2020 Color of the Year here.

 

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